"I wanted to share the African beauty secrets passed on to me from my family with the world."
We chronicle Africa's 54 countries first- hand, curating incredible beauty products to share with you. Country by country, we partner with local artisans and women cooperatives; observing their craft and mastery techniques. We then collaborate to create authentic, sustainably-made luxury beauty products, wholly made in Africa. We find the best African-grown ingredients; backed by women who've cared for their skin with these natural ingredients for generations. We use no fillers or additives, every ingredient used in our products has a proven purpose. We work closely with our artisan partners and build relationships with them to help facilitate change and improvement in their quality of life. We support three of the United Nations’ global goals including poverty eradication, gender equality, decent work and economic growth; which is why we partner with small farmers and artisans, particularly women, who are especially disadvantaged in Africa. Our mission is to change the “pity Africa” narrative by encouraging trade with African countries, creating value on the continent and globally distributing made in Africa luxury goods.
After years in consulting I wanted to create a business that had an undeniable impact on the place I cared most about; Africa. As a healthcare consultant, I had traveled all over but Africa always had a special place in my heart because of it's beauty and boundless potential. A life event happened that pushed me into action. My Mother was diagnosed with breast cancer; which made me re-evaluate what I used on my skin and my diet. My Aunts in Nigeria had always sent me small tubs of raw Shea Butter for years and now my Mom was using it to soothe her skin after her radiation treatments and surgery. And then I had an "aha moment." I had always been a beauty junkie, and now was the time to combine my passions of Africa, travel and beauty. From there, I quit my consulting job and began traveling to different African countries to research these ingredients and meet the people who craft Africa's greatest beauty secrets. A year and a half later; 54 Thrones was born.