We show the Africa we know, highlighting each country's greatness in the form of journeys traveled, authentic experiences and hand-made luxury beauty products. Country by country we partner with artisans curating high-quality products that we know you will cherish and enjoy.
Our mission is to change the “pity Africa” narrative by encouraging trade with African countries, creating globally distributed made in Africa luxury goods and chronicling our authentic African experiences along the way.
By traveling to each country and using local materials, we build sustainable relationships with our artisans and we get a first hand look at each phase of production. Through our travels we meet with many artisans and then go through the difficult process of deciding which we would like to collaborate with. From there, we sell directly to you online-there are no middlemen involved. Transparency is of utmost importance to us and our supply chain is built with this in mind.
There are 54 countries in Africa; each encompassing its own culture, beauty and traditions. 54 Thrones celebrates each country definitively. Recognizing each country’s identity and jewels in the form of people, natural resources and experiences. Far too often Africa is mistaken as a country and the individualism is lost in this incorrect and vast categorization; 54 Thrones is part of the answer.
Africa is the home of ingenuity, innovativeness and entrepreneurship. We passionately believe that Trade is the only viable strategy for Africa's economic and social development and we strive to promote these concepts by engaging in commerce within Africa. All the talented artisans, collectives and entrepreneurs we work with get the best prices for their work. We support the United Nations Development Goals of poverty eradication, gender equality and decent work and economic growth by doing business in Africa and promoting commerce.
We make high quality, authentic, luxury Made in Africa goods: No fillers, no additives, no synthetics, just pure handmade goodness. Authenticity is very important to us and is the pillar in everything we do. Africa is home to the world's most sought after commodities and we make a point to add even more value throughout our supply chain. Our products represent a side of Africa not often seen, and it continues to be our goal to share authentic products made by passionate individuals throughout the continent.
It is vital to our brand to Explore, Enlighten and Embrace Africa. Which is why we love showing you the different sides of Africa along the way; the beautiful souls we meet and partner with, our first hand travel experiences and the abundant Africa you rarely see in media. It all goes hand in hand with our mission, to encourage you to experience Africa and drop the "pity Africa" narrative.
Sensory soothing elements paired with traditional Bereber beauty; we present the Moroccan Collection. Handcrafted in Agadir and Essaouria, Morocco.
Familiar West African beauty secrets with a luxurious twist. Pamper yourself the Ghanaian way! Handcrafted in Tamale, Ghana.