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The Origin of Clean Beauty
In the 54 Thrones universe we look to our African roots to define what clean beauty means. In many African communities masks, ointments, steams and other treatments literally come from the Earth. Think, plant botanicals like roots, herbs, oils and butters. The idea is to not be wasteful and utilize what the land has given to purify, heal and beautify from the inside out. Ingredients are only used when needed, and remnants repurposed. This level of resourcefulness is a reminder that everything has a purpose, even the things that we may consider to be waste. African beauty rituals remind us who the originators are when it comes to zero waste, organic and natural treatments as it exemplifies this in its purest sense.
Rooted in Africa, uplifting for your skin
Handcrafted Plant Based Solution
Has antioxidant and anti-inflammatory properties. We use it to calm irritated skin, relieve delicate or troubled skin and as a calming mood enhancer and stress reliever.
Used for generations throughout Africa as an ancient beauty ritual, Shea Butter is great for hydration and calms the skin.
Highly moisturizing and hydrating oil which fills in the cracks and gaps in the outermost layer of the skin to leave it softer and smoother. It also has some occlusive tendencies, creating a light layer on top of the skin to seal in moisture.
Jojoba "oil" is actually a wax ester with remarkably similar properties to our skin's own sebum. This means the "oil" is able to penetrate deeply, reaching below the top layer of skin for maximum nourishment.
Local healers have traditionally used Kigelia fruit to remedy stressed skin-related conditions, such as acne and eczema. It also firms and tightens skin, making it ideal to combat premature aging, like fine lines, wrinkles and sagging. Kigelia is extremely calming for skin and soothes and strengthens skin so it appears at its healthiest.
54 Thrones Clean Beauty is inspired by traditional African rituals and practices rooted in community, the power of healing, celebration and creating beauty from the inside out. Ingredients are pure, botanical and ethically sourced from what we identify as the birthplace of clean beauty, Africa. The development of these products are done sustainably, at a fair wage and devoid of harm to both humans and animals.
